How to Improve Online Radio Stations

chat for radio stations

For better or worse, I have no need to own a radio. Between my smartphone, laptop and desktop I have no reason to spend my precious money on a device with such little versatility as a radio. If I want to listen to radio, I pull it up on one of my sophisticated electronic devices by visiting the station’s website.

Actually for the better. The Internet makes radio much more competitive and for this reason, better. Listeners are no longer limited to the radio waves in their area, and radio stations can potentially reach listeners around the world. Having more options has brought deserved capitalistic success to stations that create great radio, and forced those who are mediocre to up their game.

And in addition to the market advantages, having radio online gives DJ’s and hosts more opportunities and tools to engage with their listeners. When a listener opens a radio station’s website, they can browse the static information that is relevant to them, such as the schedule or host profile, at a time when they are ready to see it or can participate in live interactions with the show.

RumbleTalk has seen its radio clients benefit from the live interaction that occurs with group chat. Including a live group chat allows listeners and hosts to engage with each other in a public and immersive way. Read on to find out how live group chat improves online radio stations.

Turning Passive Listeners into Active Listeners

It is common to use radio as background noise; but just because a listener tuned into your station with that intent doesn’t mean you can’t convert them into an active user. Knowing and increasing how many listeners are actually active can increase the value of your advertising space whether that is in the form of an audio commercial or display ad. Even generally, it’s better for your station to be heard than to fall on deaf ears.

By including a live group chat in your website, your hosts will have many angles to direct users to your website. This pulls them from distractions like Facebook to your content and increases the value of your “digital real estate”.

For example, the host can upload and embed a video, audio, or video in the live group chat for listeners to comment on, or encourage listeners to send their questions, comments or song requests for live responses. If your station hosts a talk show, the live group chat is a great way to have listeners share their opinions on controversial issues. Stations can also use the live group chat to play trivia or other games.

Watching the Spectacle of Live Radio

There will be typically be people who just want to view the live discussion without participating. Forum style interactions give the sense that the user can return to it any time, but live group chat discussions create a sense of urgency to keep users engaged.

radio station live chat

The content of your live group chat from those who do actively participate in the discussion provides a value-add to the station as a whole. Those who are participating in the chat are generating free content for your other listeners to consume. And expert, interesting, or simply vocal users of the chat can be a driving force for returning listeners who are fascinated with watching the spectacle of a raw discussion.

Some producers will fear the potential for controversy, but controversy should not be overtly avoided. Controversy is a common factor in viral content and viral content is good for business.

However, most radio stations want to have the option to use effective moderation tools. Moderating with RumbleTalk is easy and can be done in steps. You can appoint as many moderators as you would like, create a list of words to be automatically filtered, view the IP addresses of chatters, kick out a chatter, and permanently ban a chatter.

High ROI

Live group chat is an investment with a high return. The reason for this is that listeners who feel emotionally connected to a station return and an emotional connection can easily be made from a human-to-human interaction.

The feeling of sitting in the room with their favorite radio host can be imitated when both the host and the listener are present in the same live group chat room. Alternatives to live group chat lack this human feeling of instantaneous interactions.

In addition to the host-listener relationship, listener-listener relationships are also created. This builds a community of people who feel connected to one another for their mutual interest in the station. That community bond is another driver for returning listeners.

Live group chat increases returning listeners and keep listeners glued to the station website for longer amounts of time. As discussed earlier this makes the value of your digital real estate increase, but what does it cost in the first place?

For a top-of-the-line professional live group chat room, stations can pay as little as $14 per month. This includes the ability to export chat transcripts and monitor how many listeners are logged into your chat. These can be used as resources to prove the extent of your station’s active users.

Choosing a Group Chat for Your Radio Station

While there are many live group chat options available, you’ll want to make sure you are choosing one that has is able to perform at a minimum the following functions:

The last point on that list is crucial to the professional appearance of your station. You don’t want to have to send your customers to a third party site or app in order to get them to participate. Think of it as having your listeners call your station rather than an outside call center. It makes a difference.

And since you will be including this chat on your website, you’ll also want it to be customized to aesthetically fit your website. Using RumbleTalk’s live group chat room has options for those that are novice web designers as well as CSS experts.

Of course, we’re biased because our team works endlessly to make sure that our group chat rooms have all the necessary tools and options to deserve a place in the twenty-first century.

Visit RumbleTalk’s website to get more information on product features, try a demo, and get started with a 7-day free trial.

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A Trusted Chat Room for Financial Experts

Financial expert chat

RumbleTalk has seen a steady increase in the number of clients from the financial sector using our group chat application. In some scenarios, forex traders, day traders, stock traders and social traders are using RumbleTalk to share insights and information among peers. In other cases, RumbleTalk is used by financial experts to hold digital panel discussions.

The applications of group chat for financial experts are varied, but the reasons it is used are consistent. This post will discuss the features that make RumbleTalk a trusted choice for online discussions among financial experts and institutions.

Security

The number one concern for using any digital tools is security. When the information being shared is sensitive, as is the case with banking, trading and so forth, digital managers want to ensure that their information is not susceptible to hackers.

RumbleTalk has encrypted its group chat rooms with end-to-end SSL/TLS technology. Messages and files sent through a RumbleTalk group chat are not exposed to malicious systems that “listen in” on data transfers. Even when audio and video calls are performed using WebRTC, our encryption protects the information being transferred.

Necessary Tools

While the core purpose of RumbleTalk is to connect communities through online chat, including tools to make the conversation more productive is key to being the best choice for financial experts.

RumbleTalk includes tools for easy file sharing, embedding videos and images, recording audio, and sending audio and video calls. These features allow financial organizations to include a deeper context to their online group chats without having to send their users to their email to look find a document.

group chat room for financial experts

The most important use of these tools is when traders upload technical analytic graphs from their computer or send voice messages to the group. By sharing these and other excel files, charts, instructional videos and more, financial experts are able to use RumbleTalk for collaboration, training, and more.

Flexibility

RumbleTalk truly excels at being the most flexible group chat option available. Financial experts have many options for using group chat.

Among the most popular installation types, is the option to embed the group chat directly into a website. You can see an example of this by visiting the RumbleTalk demo. One RumbleTalk group chat can be embedded in as many pages and websites as necessary to connect all members of your community.

Another option is to leave the group chat off a website and access it with a provided URL. Anyone with the URL has the opportunity to log in and join the chat.

Part of RumbleTalk’s flexibility is its ability to choose who can participate. For some financial experts, online group chat is a tool to hold public discussions, while others use it for exchanging private information among each other. In either case, RumbleTalk can be easily configured to limit or expand who can participate.

Ease of Use

Finally, RumbleTalk is chosen because of how simple it is to create, set-up, and use. To get your first group chat room, all that is required is an email address and password. This opens an account and automatically generates a live chat room that is ready to use.

Each chat room can be customized to include your logo and match the color theme of your website. This can be done within the RumbleTalk admin panel or by using CSS code.

For groups that need more than one group chat room, a new chat can be generated with one click.

Every group chat room comes with a line of HTML code that can be placed in any website. The group chat room is designed to be responsive to the amount of space given within the page, making it simple to fit into the site.

And of course, RumbleTalk isn’t just easy to use for administrators; our platform is designed mobile friendly features and an intuitive design to be convenient for your users too.

All of this comes with the reliability of RumbleTalk’s infrastructure and customer support so that no matter where you are or what issues your facing, we are here and able to solve problems to keep you chatting.

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The Best Way for Online DJ’s To Engage Listeners

dj group chat

For online DJ’s, the task of growing an engaged audience is daunting. Getting people to listen to your music, know your name, and share your content is all dependent on setting yourself apart.

Many fall short in the way they engage their audience. Between Facebook, Twitter and email, you should be able to stay connected to your listeners, right? Unfortunately, these platforms put you in fierce competition with other interests. Using traditional social networks and email can downsize your message to be just a drop in a very full bucket.

In addition to social and email platforms keeping your audience engaged, use live chat to interact with listeners in real time and in a more authentic way which keeps them coming back for more.

Engaging listeners through live chat lets them connect with you in a way that is beyond the cold feeling of an email newsletter or Facebook post. Listeners who develop a more personal connect to you are more likely to remember and return to your music.

The next challenge is in finding the right application. The ideal live chat platform will be easy to set up and easily accessible for you and your listeners. RumbleTalk is all of this and more. For online DJ’s, features like embedded videos and file sharing make RumbleTalk’s group chat an obvious choice.

Easy set up

Setting up a customized high powered live chat room can be done in just two minutes. By providing an email or linking to your Facebook account, RumbleTalk automatically generates a live and ready chat room with standard default settings.

(click here to sign up now!)

While this is ready to use, most online DJ’s will want to customize the chat for branding purposes. In the admin panel, you can upload a picture of yourself, your logo, or whatever image you prefer to be the background. Then you can customize the colors, font, borders and more to match your style.

If you’re familiar with CSS, RumbleTalk can be completely transformed with CSS customization while still retaining the power of the RumbleTalk infrastructure.

Access from anywhere

A RumbleTalk group chat room works in whatever way you want.

If you have a website, you can embed the chat room directly in one, some or all of your pages. You also have the option to have it sit within the page or float on top of it.

RumbleTalk will also give you a URL that can be sent to your listeners. This will open the group chat in a new tab. Your users can in turn share that URL with their friends to invite more people into the conversation. RumbleTalk has installed an option for users to be asked to share the chat room with their friends on Facebook and Twitter to make your audience even larger.

For online DJ’s with a large Facebook following, it is possible to connect your group chat with your Facebook page so that they are connected to the larger audience and not just the Facebook audience.

If you are performing a live show, printing the QR code on your gear is yet another way to add fans to the conversation. RumbleTalk is mobile friendly so your fans can chat at your show and on the go.

Avoid segmentation

If you want a central place for all of your listeners to be able to engage with you and with each other, live group chat is without a doubt the best solution.

In addition to putting your content in fierce competition with everything else that floods Facebook and Twitter, these platforms also separate your audience. The Twitter conversation and the Facebook conversations never intersect which divides your audience and limits how robust the conversation can be.

If you use your social media platforms as a way to give your listeners the link to your chat room, they’ll then be redirected to one you-focused conversation for everyone.

This way, you and your listeners can see the entirety of those who are listening and engaged with your music.

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