How to Improve Online Radio Stations

chat for radio stations

For better or worse, I have no need to own a radio. Between my smartphone, laptop and desktop I have no reason to spend my precious money on a device with such little versatility as a radio. If I want to listen to radio, I pull it up on one of my sophisticated electronic devices by visiting the station’s website.

Actually for the better. The Internet makes radio much more competitive and for this reason, better. Listeners are no longer limited to the radio waves in their area, and radio stations can potentially reach listeners around the world. Having more options has brought deserved capitalistic success to stations that create great radio, and forced those who are mediocre to up their game.

And in addition to the market advantages, having radio online gives DJ’s and hosts more opportunities and tools to engage with their listeners. When a listener opens a radio station’s website, they can browse the static information that is relevant to them, such as the schedule or host profile, at a time when they are ready to see it or can participate in live interactions with the show.

RumbleTalk has seen its radio clients benefit from the live interaction that occurs with group chat. Including a live group chat allows listeners and hosts to engage with each other in a public and immersive way. Read on to find out how live group chat improves online radio stations.

Turning Passive Listeners into Active Listeners

It is common to use radio as background noise; but just because a listener tuned into your station with that intent doesn’t mean you can’t convert them into an active user. Knowing and increasing how many listeners are actually active can increase the value of your advertising space whether that is in the form of an audio commercial or display ad. Even generally, it’s better for your station to be heard than to fall on deaf ears.

By including a live group chat in your website, your hosts will have many angles to direct users to your website. This pulls them from distractions like Facebook to your content and increases the value of your “digital real estate”.

For example, the host can upload and embed a video, audio, or video in the live group chat for listeners to comment on, or encourage listeners to send their questions, comments or song requests for live responses. If your station hosts a talk show, the live group chat is a great way to have listeners share their opinions on controversial issues. Stations can also use the live group chat to play trivia or other games.

Watching the Spectacle of Live Radio

There will be typically be people who just want to view the live discussion without participating. Forum style interactions give the sense that the user can return to it any time, but live group chat discussions create a sense of urgency to keep users engaged.

radio station live chat

The content of your live group chat from those who do actively participate in the discussion provides a value-add to the station as a whole. Those who are participating in the chat are generating free content for your other listeners to consume. And expert, interesting, or simply vocal users of the chat can be a driving force for returning listeners who are fascinated with watching the spectacle of a raw discussion.

Some producers will fear the potential for controversy, but controversy should not be overtly avoided. Controversy is a common factor in viral content and viral content is good for business.

However, most radio stations want to have the option to use effective moderation tools. Moderating with RumbleTalk is easy and can be done in steps. You can appoint as many moderators as you would like, create a list of words to be automatically filtered, view the IP addresses of chatters, kick out a chatter, and permanently ban a chatter.

High ROI

Live group chat is an investment with a high return. The reason for this is that listeners who feel emotionally connected to a station return and an emotional connection can easily be made from a human-to-human interaction.

The feeling of sitting in the room with their favorite radio host can be imitated when both the host and the listener are present in the same live group chat room. Alternatives to live group chat lack this human feeling of instantaneous interactions.

In addition to the host-listener relationship, listener-listener relationships are also created. This builds a community of people who feel connected to one another for their mutual interest in the station. That community bond is another driver for returning listeners.

Live group chat increases returning listeners and keep listeners glued to the station website for longer amounts of time. As discussed earlier this makes the value of your digital real estate increase, but what does it cost in the first place?

For a top-of-the-line professional live group chat room, stations can pay as little as $14 per month. This includes the ability to export chat transcripts and monitor how many listeners are logged into your chat. These can be used as resources to prove the extent of your station’s active users.

Choosing a Group Chat for Your Radio Station

While there are many live group chat options available, you’ll want to make sure you are choosing one that has is able to perform at a minimum the following functions:

The last point on that list is crucial to the professional appearance of your station. You don’t want to have to send your customers to a third party site or app in order to get them to participate. Think of it as having your listeners call your station rather than an outside call center. It makes a difference.

And since you will be including this chat on your website, you’ll also want it to be customized to aesthetically fit your website. Using RumbleTalk’s live group chat room has options for those that are novice web designers as well as CSS experts.

Of course, we’re biased because our team works endlessly to make sure that our group chat rooms have all the necessary tools and options to deserve a place in the twenty-first century.

Visit RumbleTalk’s website to get more information on product features, try a demo, and get started with a 7-day free trial.

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Group Chat for Remote Medical Education

remote medical education

Medicine is a field that inherently seeks out and adopts cutting edge technology into its practice and the way that medical professionals learn is no exception. Medical students are making use of the range of tools the twenty first century has provided to bring more information to their fingertips. Medical schools offer online classes, digital anatomy manuals, live broadcasted procedures, and more.

RumbleTalk won’t claim to be the latest and greatest of medical technologies, but we will claim to be the best live chat application available for digital medical education. Opening a live group chat for a digital classroom gives students an opportunity to participate in a more natural and connected discussion that forum style commenting doesn’t provide. That much is obvious—but what makes RumbleTalk’s technology better suited for medical professionals?

Below I’ve laid out a few of the features unique to RumbleTalk that have led us to be a trusted live group chat application for education entities.

medical chat

Secure connections

From securing copyrighted material to protecting patient privacy, RumbleTalk is a trusted platform for communication regarding legally protected and sensitive information.

RumbleTalk has end to end secured HTTPS, SSL/TLS encryption baked into every message sent and received. This means that hackers won’t be able to listen in on conversations or steal your information.

Password protected users with profiles

Not all chat platforms give you control to choose who can enter the group chat. RumbleTalk allows group chat owners to define who can enter the chat room and how they log in all while preventing public viewing or commenting.

Pre-defined users are given login credentials, basic or moderator privileges, and can have a custom profile description. The profile description is helpful for other users to know who is participating in the conversation and what level of education or experience that individual has.

File sharing

RumbleTalk allows easy file and image sharing. Medical students using RumbleTalk can send papers and presentations to the group with just a few easy clicks and then be able to discuss the content in real time.

Embedded videos and live streams

When a link to a YouTube or Vimeo video is sent in a RumbleTalk group chat room, that video is automatically embedded in the group chat so that it can be played without leaving the room. Instructional videos, recorded lectures, and more can be shared and commented on all within the same tab.

In addition, using YouTube’s live streaming feature, a video can be streamed directly into the group chat room in either the group or private messaging. This is a useful and cost effective for digital classrooms that want to engage online viewers.

When this feature is used during a live broadcasting of a procedure or operation, the directly embedded video sits within the conversation where students discuss elements of the process.

Archived and exported transcripts

After a rigorous discussion, some students or even professors may want to use the transcript of the chat as notes for future studying and review. Unless disabled, RumbleTalk archives chat transcripts so that they can be later exported into HTML files.

From within the chat, any participant can export the chat transcript directly by simply clicking the export button in the dialog box.

Versatile viewing

RumbleTalk HTML5 group chats are designed to be used in any way the user wants. They’re designed dynamically to fit in any space allotted and can be customized to match the aesthetic of the site it is coded into.

From the administration panel, the group chat can be configured to embed directly in a web page or float on top of the page and expand when clicked on. In either case the group chat owner is given a single line of code that can be placed anywhere and as many times on nearly any website.

A URL linking to the chat is also provided for users who do not have or do not want to embed the chat in a site. If you choose this method, users open the chat in a new browser tab and can resize the window to their liking.

In any case, it is important to note that there is no required installation to use RumbleTalk group chat by either the chat owner or user. The group chat is completely functional without have to download software on your computer.

Trusted among education entities

The many benefits of RumbleTalk group chat have been recognized by several academic companies and institutions that have incorporated our platform as part of their online learning programs.

We have even seen RumbleTalk be used alongside a live broadcast of a varicose vein procedure where medical professors participated in the live group chat to discuss their comments, questions and concerns during the broadcast.

Just as medical professionals continue their education post-graduation, we continue to improve the technical infrastructure and features that drive education professionals around the world to trust RumbleTalk as their live group chat application. While the “chat room” has been around for decades, RumbleTalk prides itself on being the chat room you would expect in the twenty-first century. For remote medical education, RumbleTalk is the cutting edge chat technology to be adopted into use.

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Live Streaming & Group Chat

Live youtube broadcast video

Live streaming has become robustly more popular in 2016 and it’s expected that the ways it will used will boom. RumbleTalk has already seen customers using group chat in tangent to live streaming services and for this reason we’ll be taking a closer look at the advantages of doing so.

Live Streaming Today

In the last couple of years alone, companies like Facebook and YouTube have released free tools to live stream directly from your computer or phone. There’s no need to buy expensive software or equipment and this low cost barrier makes it accessible to just about everyone.

There are several companies that offer free live streaming now. Facebook Live and YouTube Live  are among the top providers and there’s also Twitter’s Periscope. For more professional (and paid) services, companies like Livestream, DaCast, and Ustream offer end to end features.

Without having properly tested the gambit of options out there, we’re not going to recommend one service over the other, but we would love to hear from our customers what they prefer. So if you do use a live streaming service for your organization or company, let us know!

Including Chat with Live Streaming

With the raw and connected feeling live streaming provides, it’s recommended to include your viewers in the experience by giving them an avenue to comment and participate.

Some live streaming platforms do offer chat services alongside their video stream, however these are oftentimes extremely limited. This is where RumbleTalk group chat becomes the best alternative.

RumbleTalk is a premium group chat services that offers a full range of bells and whistles not offered in basic chat services. Here’s a few examples:

  • Custom login options
    RumbleTalk gives chat owners the option to choose one, some, or all available login options; choose from anonymous, guest, Facebook, Twitter, and password protected users.
  • Live messages
    Most messaging applications used within a live streaming service are forum style. RumbleTalk group chats are live and instant to match the pace of the live stream. Some services limit the number of characters each comment can contain, for example: RumbleTalk allows 10 times more characters than YouTube and has no limit on how many messages can be sent in a certain time frame.
  • File/Image/Video sharing
    In some cases, you’ll want your audience to be able to share more than just characters. With RumbleTalk, users can upload files, share images, and even embed videos. But this is just the beginning. A RumbleTalk group chat has features for just about every type of communication.
  • You control when the conversation begins and ends
    RumbleTalk group chats are turned on and off by you, the administrator, whereas some services only offer the option to chat during the live stream, RumbleTalk group chats can start before and go on after the live stream has ended.
  • Archiving and further use
    A RumbleTalk transcript can be archived and exported for further use. We have customers who use the HTML transcript after the fact to increase their SEO/SERP results with this keyword rich content.

When is RumbleTalk Right for You?

A majority of live streaming scenarios don’t require all the perks of RumbleTalk group chat. So when is it right for you?

We’ve found two conditions that make RumbleTalk a good choice for live streaming.

First, your live stream must be active on your website. If you are only broadcasting on YouTube or Facebook or any other live streaming service, then you’ll have to stick with their commenting service.

However, if you embed the live stream on your website (click here for instructions on this for Facebook and YouTube) then you can also embed your RumbleTalk group chat alongside it. You’ll be able to customize the group chat (with our admin panel or CSS) to match the look and feel of your website.

If you’re considering whether it’s worth it to embed the video and chat, consider the impact you’ll have on your sales or call to action when you keep your customers on your website rather than sending them away. Plus, we’ve made it simple to customize and embed.

And second, your viewer’s participation must be important. Bluntly put, if you don’t care about your viewers comments or if your viewers don’t care about the larger community participating in the live stream, then RumbleTalk may not be right for you.

However, if you are using a live stream to connect viewers in a more tangible way, you’ll want to give them the best platform to fully express themselves. That’s where RumbleTalk comes in.

By giving your viewers a live group chat with all the perks listed above, you’ll enable a dynamic discourse to take your live stream to the next step. You’ll get more engagement and out of your viewers and your viewers will get more value from your live stream.

For more information, pricing, product features and demos  visit the RumbleTalk  website or contact support at rumbletalk dot com.

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